Projet Overview
Opportunities
Every individual carries a tapestry of memories, emotions, and experiences that define them. Intricately entwining technology and emotion, our AI understands the subtleties of feelings. By analyzing emotional cues and states, it crafts fragrances that evoke specific moods, memories, or sensations. The result is an aromatic symphony that resonates with users at a profound level, offering an intimate and personal connection.
Goal
In a world where traditional perfume customization relies on pre-existing ingredients available at stores, we are poised to disrupt the industry with a groundbreaking approach. Our distinct advantage lies in harnessing the power of Artificial Intelligence (AI) to transcend the boundaries of conventional fragrance creation. By doing so, we offer a truly transformative experience that unlocks a realm of endless possibilities for olfactory self-expression.
Project Scope
AI
Tools
Figma, Protopie, Photoshop
Role
UX designer/ Researcher
Team
Collabrate with group of 2, with feed back from the professor
Duration
2023, 3 weeks
Problem Summary
Limited Fragrance Choices
Lack of Online Interactive Experience
Lack of Personalized Recommendations
Longer process time
Cost Inefficiency
Limit customized package
Features and Iterations
Turn Memories into Scents
Your Unique Fragrance Awaits
No need for complex perfume terminology.
Simply describe your memory or a special scene in a few words, and our intelligent system will transform it into a unique fragrance just for you. Whether it’s the warmth of a sunny orchard, the breeze through a field of flowers, or the comforting scent of your childhood home, we capture the essence of your moments and bottle them into a scent that’s truly yours.
Customize Your Scent
Tailored to Your Preferences
Next, our AI will analyze your description and present a variety of top, middle, and base note combinations inspired by your memory.
You’ll have the freedom to explore and choose the blend that resonates most with your personal taste, creating a fragrance that feels truly unique and meaningful to you.
Fine-Tune Your Fragrance
Perfectly Balanced for You
In the final step, you can adjust the proportions of each scent note to suit your preferences. Whether you want a touch more sweetness, a hint of freshness, or a deeper, richer base, the choice is entirely yours. Create a fragrance that is perfectly balanced and truly one-of-a-kind.
Competitor Analysis
Scent Crafters
Pros
-
Simple and intuitive customization procesQuality assurance by limiting harmful chemicals
-
Ability to name the fragrance and choose bottle design, adding personalization
Cons
-
Limited choices for base scents and notes, restricting creativity
-
Lack of expert guidance, which might result in unbalanced blends
Waft
Pros
-
Expert involvement ensures professional and balanced fragrances
-
Innovative layering concept adds complexity and depth
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High personalization, including label design and personal messages
Cons
-
Layering concept might be overwhelming for beginners
-
Higher cost due to expert involvement and customization
Olfactory NYC
Pros
-
Uses high-quality, sustainable ingredients
-
2. In-depth, phased customization allows for exploration
-
3. Physical store offers a tactile and immersive experience
Cons
-
Multi-step process might be perceived as complex and time-consuming
-
Physical store is limited to NYC, restricting accessibility
Alchemologie
Pros
-
Direct consultation with a professional perfumer ensures balanced fragrances
-
All-natural ingredients, offering luxury and eco-friendliness
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Highly personalized, one-on-one experience
Cons
-
1. Requires personal consultation, limiting accessibility
-
2. Premium natural ingredients and services result in a higher price point
Persona
Description:
Anna is a creative and emotionally-driven emotion blogger who uses storytelling and scents to create profound sensory experiences.
Ambitions:
- Pioneer in multi-sensory storytelling.
- Inspire others to embrace their emotions through her platform.
Needs:
- A tool to synthesize emotional descriptions with scents to heighten audience engagement.
Goals:
- Evoke strong emotional resonance in her audience.
- Enhance storytelling with sensory experiences of scent.
Hobbies:
- Exploring different cultures.
- Visiting art exhibitions.
- Collecting unique perfumes.
Desires:
Partner with an olfactory visualization tool to enrich audience experience through scents.
Persona
Description:
Anna is a creative and emotionally-driven emotion blogger who uses storytelling and scents to create profound sensory experiences.
Ambitions:
- Pioneer in multi-sensory storytelling.
- Inspire others to embrace their emotions through her platform.
Needs:
- A tool to synthesize emotional descriptions with scents to heighten audience engagement.
Goals:
- Evoke strong emotional resonance in her audience.
- Enhance storytelling with sensory experiences of scent.
Hobbies:
- Exploring different cultures.
- Visiting art exhibitions.
- Collecting unique perfumes.
Desires:
Partner with an olfactory visualization tool to enrich audience experience through scents.
Empathy Map
Userflow
Blueprint
Process Prototype
Design improvements after receiving suggestions
1. Excessive Input Windows:
- Too many input fields make the interface cluttered.
- Gives an impression of a survey.
2. Limited Ingredient Imagery:
- Insufficient visual representation of ingredients.
- Hampers intuitive selection and understanding of fragrances.
3. Unclear Customization Steps:
- No indication of the total number of steps in the process.
- Users can't gauge the time required, potentially affecting completion rates.
4. Inconsistent Interface Style:
- Lacks a coherent and clear design.
- Difficulty in distinguishing between primary and secondary elements.
